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롯데백화점경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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The Final Report
CONTENTS
1. Introduction
2. Organizational Chart
3. Value Chain
4. Business Functions Processes
5. Competitive Forces Model
6. IT Infrastructure
7. MIS
8. Innovative IT Strategy
LOTTE DEPARTMENT STORE
1. Introduction
1.1 Company Overview
About Lotte
Founded
November 26th, 1979
Headquarter
Seoul, South Korea
Domestic Stores
Overseas Stores
29 Department Stores (including 3 Young Plazas 2Outlets)
1 China, 1 Russia
(excluding 6 stores managed under contact)
Number of Employees
Approximately 10,000 employees(53,000 employees including partners)
Gross Sales
6,921 Billion Won
Operating Profit
795 Billion Won
Capital Stock
145.2 Billion Won
Type of Business Activity
Retail store
Sales Per Each Product Category
Environment
1.2 Corporation(Stores) Overview
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롯데백화점 기업분석과 SWOT분석및 롯데백화점 .. |
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롯데백화점 마케팅,경영사례연구- 롯데백화점 .. |
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[롯데백화점경영전략]롯데백화점 성공요인분석 .. |
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[롯데백화점경영전략]롯데백화점 성공요인분석 .. |
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롯데백화점,고급화,마케팅사례,백화점경영,마케.. |
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마케팅전략 사례분석과 롯데백화점 SWOT분석 및.. |
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2013.04.04
90페이지
