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Lenovo,IT기업,기업분석,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Lenovo
- Dual Brand Strategy with IBM
Contents
1. Introduction and Strategic Profile
2. Situational Analyses
3. Key Statement Dual Brand Strategy
4. Strategy Formulation
5. Strategic Recommendations
1. Introduction and Strategic profile
Slogan
Slogan-New World, New Thinking
Lenovo strives to be a new world company that makes award-winning PCs for our customers.
Lenovo operates as a company uninhibited by walls or organizational structures using worldsourcing to harness the power of innovation across our global team.
Lenovo designes innovative and exciting products and services to meet our customers’ needs.
Acquisition IBM
At the individual level is envisaged the development of computing power officially released the first PC(1981)
The PC era and the beginning
ThinkPad birth (1992)
In the field of personal computing in the continuous development and innovation
legend
IBM
lenovo
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Lenovo,유럽시장진출전략,글로벌경제,해외진출.. |
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중국시장-LENOVO,LENOVO의 개혁,중국 PC 시장의.. |
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다국적기업,기업의다각화전략사례,IBM의 M A,브.. |
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기업사레분석 |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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기업인수합병 (M A) 개념분석과 글로벌기업들의.. |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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외식산업과 IT기술,IT 활용 사례-소셜네트워크 .. |
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베이커리산업,뚜레주르,파리바게뜨,마케팅,브랜.. |
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2013.04.04
43페이지
