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항공사마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot
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JetBlue : Green with Envy
6
Company Logo
Contents
1345
Introduction: Jetblue Airways
Jetblue’s Strategy
Challenges
Recommendation
2
Industry Analysis
1. Introduction : Jetblue Airways
Low-cost Airline Company
in U.S (domestic)
Founded in 1999
Listed in 2002 (NASDAQ)
Market Cap. : $ 4,233,723
Market Share : 4.2% (8th)
Earned profits for 12
consecutive quarters
2. Industry Analysis
Going through “difficult time”
2.1 U.S Passenger Airline Industry
Economic Downturn since 2000
9.11 terrorist
attacks
conflict in the
middle east
the SARS
epidemic
soaring
oil price
2. Industry Analysis
Revenue Passenger ton-miles (in thousand)
2. Industry Analysis
Composite Input Cost
2. Industry Analysis
Seat Load factor
2. Industry Analysis
Market Share
(Revenue Passenger Miles of Sep.2006~Aug.2007)
2. Industry Analysis
* 2nd Quarter 2007
3 Groups of U.S. passenger airline company
2. Industry Analysis
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2013.04.04
21페이지
