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미니쿠페,미니자동차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,
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MINI USA
TABLE OF CONTENTS
INTRODUCTION
BRIEF HISTORY
ADVERTISING AGENCIES
BODY
MARKETING STRATEGIES
EXTERNAL ANALYSIS
INTERNAL ANALYSIS
CONCLUSION
FUTURE EXPECTATIONS
BRIEF HISTORY
BMW MINI
By the British Motor Corporation (BMC) and its successors from 1959 until 2000
Oil shock(1956) Need for Small and Economy car in Europe
U.S. LAUNCH OF MINI
When gas was cheap,
large trucks and SUVs ruled the road
THE U.S. LAUNCH CAMPAIGN(2001-2002)
“Let’s motor”
Motoring VS. Driving
Launched with a single model (the Mini Hardtop),
Today’s Mini buyers can choose from
six different models
EXTERNAL ANALYSIS
EXTERNAL ANALYSIS
MINI COOPER
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MINI_USA,미니쿠페,마케팅,브랜드,브랜드마케팅.. |
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미니시장,미니브라시장,속옷마케팅,마케팅,브랜.. |
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싸이월드성공사례,싸이월드마케팅,미니홈피,마.. |
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블러그마케팅,미니홈피,네이버,다음,마케팅,브.. |
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미니쉘리네이밍,초콜릿시장,마케팅,브랜드,브랜.. |
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기업과경제,현대자동차마케팅,마케팅,브랜드,브.. |
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현대차 제네시스 마케팅전략분석과 제네시스 CR.. |
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기업경영의_이해,한미fta,자동차시장산업,브랜.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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BMW미니마케팅,마케팅전략사례,마케팅,브랜드,.. |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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쿠쿠_마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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창의적마케팅,창의적마케팅전략,안나수이,미니.. |
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도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
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2013.04.04
31페이지
