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글로벌마케팅,글로벌경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
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Zipcar: Refining the business model
Contents
Zipcar
What’s a Zipcar
: Car-sharing service
Sharing
Summary Major issues
Positive
Negative
Cost efficient
Environment-friendly
Simple online system
Customized convenient service
Budget Limitation
Additional Maintenance Cost
Business model
location
customer
market
Zipcar
Tech
Industry trend
Car sharing industry
Competitor analysis
Commun Auto
Swiss Mobility Car Sharing
Drive stadtauto
Seattle-based Flexcar
Portland-based Car-Sharing Inc
Potential competitors
Car manufacturers
Car rental agencies, such as Hertz or Avis
Direct competitors
Indirect competitors
Core competence of the firm
Core competence
Well designed wireless tech.
Human resources
with patent
Convenient
easy
Safe
Accurate for billing
Founder, CEO
MIT MBA in biz
Biz experience
Robin Chase
Antje Danielson
Founder
Network in car industry
Care environmental issue
Process of the technology
Evaluation of current strategy
Continued.
Case question 1.
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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시장세분화마케팅,마케팅,브랜드,브랜드마케팅,.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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오감마케팅,마케팅사례,마케팅,브랜드,브랜드마.. |
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오감브랜드사례,마케팅전략,마케팅,브랜드,브랜.. |
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마케팅성공사례,마케팅,브랜드,브랜드마케팅,기.. |
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시각마케팅사례,코카콜라,마케팅,브랜드,브랜드.. |
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인터넷마케팅,온라인마케팅,마케팅전략사례,마.. |
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오감마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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소비자행동,컬러마케팅,마케팅사례,마케팅,브랜.. |
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SNS마케팅,마케팅전략사례,마케팅,브랜드,브랜.. |
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브랜드개성,브랜드전략,마케팅,브랜드,브랜드마.. |
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마켓팅원론,마케팅,브랜드,브랜드마케팅,기업,.. |
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도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
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2013.04.04
24페이지
