|
|
|
|
|
 |
|
하이네켄
|
|
|
 |
1. Contents
1. Introduction
2. Situational Analysis(SWOT)
3. STP
4. 4P
1. Introduction
1. Introduction
Company
Brand Core Vale
- Client-Oriented Brand
- Social and Emotional
Environment
- Represent Personality
Products
Features
- SIZE 330~355ML
(KEG-5L)
- ALCOHOL 5%
- ORIGIN NETHERLANDS
2. Situational analysis
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
2. Situational Analysis
SWOT
Strength
(1) Strength
High degree of brand awareness
87%
2. Situational Analysis
Strength
(1) Strength
Favorable brand image
2. Situational Analysis
Weakness
(2) Weakness
Plain taste
“Heineken has no distinctive taste “
“ I drink Asahi because of its good taste!!
But the Heineken is ……. “
It can be a great weakness to Heineken
2. Situational Analysis
Weakness
(2) Weakness
High price
64%
13%
About of people said
77%
“ Imported beer is EXPENSIVE!!”
.... |
|
|
|
 |
 |
하이네켄- |
|
하이네켄의 국가별 광고 전략 |
 |
하이네켄,하이네켄글로벌전략,하이네켄마케팅전.. |
|
[하이네켄코리아-최신공채합격자기소개서]하이.. |
|
하이네켄 기업분석과 하이네켄 마케팅 SWOT,STP.. |
|
하이네켄 마케팅 전략분석,하이네켄경여전략사.. |
|
하이네켄의_stp,4p |
|
[경영,경제] 하이네켄의 소셜마케팅 |
|
하이네켄 Heineken 기업분석과 SWOT분석및 하이.. |
|
Heineken 하이네켄 마케팅사례분석및 새로운 마.. |
|
하이네켄,마케팅,브랜드,브랜드마케팅,기업,서.. |
|
[마케팅전략] 하이네켄 광고 마케팅 |
|
하이네켄 |
|
[사례 분석] 하이네켄 |
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
2013.03.28
33페이지
