|
|
|
|
|
 |
|
KB_
|
|
|
 |
ABOUT KB
1
7P
2
PRODUCT
1. FUND
2. DEPOSIT
3. LOAN
4. BANCASSURANCE
5. MOBILE BANKING SERVICE
Convenience anytime, anywhere
Security PIN, password, secret card
Low fee
PLACE
- KB STAR CLUB
Preferential service charges
Interest Rate Preferred Service
Unsecured Loan Services
Using Financial Counseling Center
Asset Management Consulting
Preferred Customer program
PRICE
1. Advertising
PROMOTION
2. Personal selling
- CRM
3. Sales Promotion
- Preferred Customer program, Private banking service
Physical Evidence
1. Store environment
2. Spacing
PEOPLE
2. Service Training
CS(Customer Satisfaction) : once a week
→ the CS educational broadcasting program, ‘Happy Tuesday!’
3. Rewards
Team reward, Individual compensation,
KB Global Language Course
HR VISION
World class employer
GAPs MODEL
3
1. ‘Customer Satisfaction Charter’
2. Vital few management system
→ ATM fee cuts
3. G-CRM
G-CRM GIS + CRM
4. NCSI 5 consecutive years, ranked the No. 1
WEAKNESS
- A powerless commoner
.... |
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
2013.03.28
72페이지
