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Natura
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Natura
Contents
Was the US the right target
To success in U.S Market, what kind of sales model Natura choose
(the direct sales distribution model or the retail model)
INTRODUCTION
Name : Natura
Founder : Luiz Seabra
Founded : 1969
Headquarter : Sao Paulo, Brazil
Products : Cosmetics, fragrances, and personal hygiene items
Revenue $ 2.4 billion (2008)
One of the most admired companies in Brazil
Loyal to Seabra’s original vision
INTRODUCTION - NATURA
In basing its products on
the biodiversity of Brazil
The company’s
direct distribution sales
Argentina, Peru, Colombia, Bolivia, Chile, Venezuela, Mexico
France
Opening of a flagship store in France in 2005
Retail model !!!!
NATURA’S BUSINESS : GUIDED BY PRINCIPLE
- The Founding of a Relationship-Oriented Company
selling cosmetics
Beauty consultancy
to customer
Natura’s products should be developed for
Functionality
+ reflect the company’s social
and environmental values and beliefs.
Customer satisfy the product
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2013.03.27
46페이지
