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코카콜라와 펩시콜라 기업소개 및 역사와 특징소개, 비교분석, 성공사례, 해외진출 성공전략, 마케팅전략, STP전략, SWOT분석, 4P전략, 개선점 및 나아갈 방향 조사분석
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Report
( 코카콜라와 펩시콜라 기업소개 및 역사와 특징소개, 비교분석, 성공사례, 해외진출 성공전략, 마케팅전략, STP전략, SWOT분석, 4P전략, 개선점 및 나아갈 방향 조사분석 )
목 차
1.코카콜라
(1)기업연혁 및 소개···························································3
1)브랜드
2)이념
3)브랜드
(2)코카콜라 SWOT 분석 ························································4 ~ 8
(3)코카콜라 STP 전략··························································8 ~ 10
1)Segmentation
2)Targeting
3)Positioning
(4) 코카콜라 4P MIX···························································10 ~ 15
1)Product
2)Price
3)Place
4)Promotion
2.펩시콜라
(1)기업연혁 및 소개··························································16 ~ 17
1)연혁
2)브랜드
(2)펩시콜라 SWOT 분석························································17 ~ 19
(3)펩시콜라 STP 전략·························································19 ~ 20
1)Segmentation
2)Targeting
3)Positioning
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2012.10.25
28페이지
