핫식스 Hot6ix 브랜드분석과 핫식스 광고전략분석및 핫식스 해외진출 글로벌전략 (영문레포트)

Global Marketing.

-Hot 6ix

1. Company Lotte Chilsung Beverage
Lotte Chilsung first stepped into the Korean beverage market in 1950 with Chilsung cider. Ever since then, the company has been devoted to continuous development and provided the public with qualified products. Other companies agree that Lotte Chilsung is the leader in the Korean beverage market. For more than half a century, Lotte Chilsung has adhered to tradition. In the age of globalization, Lotte Chilsung will continue to preserve the domestic beverage market and emerge as the total beverage provider in the world.

2. Brand Hot 6ix
Lotte Chilsung have a lot of different types of beverage brand such as carbonate soft drinks, juice, tea, health, water, liquor, and etc. All the brands are very popular and success in beverage where belongs to Lotte Chilsung. We chose Hot 6ix which is as well known as energy drink also they are doing humorous advertising.
① Expanded Targeting
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[docx/pdf]핫식스 Hot6ix 브랜드분석과 핫식스 광고전략분석및 핫식스 해외진출 글로벌전략 (영문레포트)