스타벅스 마케팅 SWOT,STP.4P사례분석 (영문레포트)

Contents
History
4P analysis
Market share
STP strategy
SWOT
Evaluation of new projects
History of STARBUCKS
Seattle, Washington
March 30, 1971

Howard Schultz 1982

Foundation of II Giornale

II Giornale rebrands as Starbucks
Vancouver, British Columbia and Chicago, Illinois 1987

165 outlets 1992

Currently present in more than 55 countries
4P Analysis
LUXURIOUS MARKETING
4P- place
Market occupation
STP strategy
Segmentation
....

[pptx/pdf]스타벅스 마케팅 SWOT,STP.4P사례분석 (영문레포트)