ZARA 자라 패스트패션 시장에서의 마케팅전략 영문PPT

Marketing Mix Oral Presentation
Marketing Mix
1
Background Information.
1
Channel Structure
2
Strengths Weaknesses, Problems
3
Recommendation
4
Marketing Mix
Contents
2
Background information
Marketing Mix
3

Parent company of ZARA
Zara is Inditex’s largest chain of retail stores
Marketing Mix
Founded by Amancio Ortega
First store opened in La Coruna, Spain in 1975
Competition
GAP
H M
Background Information
4
Channel Structure
Marketing Mix
5
P.S
H.Q
D.C
RRRRRC
(+M)
Zara’s
Channel
Structure
Vertical
Integration
6
Why this channel structure
“Fast Fashion”
....

[pptx/pdf]ZARA 자라 패스트패션 시장에서의 마케팅전략 영문PPT