ZARA 경영 마케팅 SWOT,STP,4P전략 분석 (영문레포트)

Zara

1. Introduction of ZARA
(1) Concept of SPA and Fast fashion
SPA which stands for Specialty store of Private label Apparel came into the world in 1987. When America s apparel brand GAP took over Banana Republic in 1987, people started to call their business status as Specialty Store Retailer . A SPA controls over plan, production, distribution, and retailing and through large size of wholly owned subsidiaries it provides product accurately and rapidly at reasonable price. Lately speed of catching up newest style is emphasized so that people use term- Fast fashion to describe SPA s business.
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[docx/pdf]ZARA 경영 마케팅 SWOT,STP,4P전략 분석 (영문레포트)