파리바게뜨,베이커리시장,한국시장진출,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

Examples of the marketing strategies of food manufacturers in Korea

1
contents
Paris Baguette
02
03
Ottogi
04
Maxim
01
Orion
05
Nongshim
Paris Baguette’s marketing strategy

The leading company of bakery market (단위:천원) (단위: 천원)
Price Strategy



The Nong shim Company’sMarketing Strategy



Ottogi
Marketing Strategy
- On markets the consumers usually pull the goods or information they demand for their needs, while the suppliers pushes them toward the consumers.
- Push production is based on forecast demand
·Ottogi focused on competition by push strategy
·Absorbed most of the enlarged market demand by taking advantage of an excellent sales organization
PRICE
PRODUCT
PLACE
PROMOTION
Marketing Strategy
-The appropriate level of Expensive strategy
....

[pptx/pdf]파리바게뜨,베이커리시장,한국시장진출,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p