제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

2006
Promotion Management
Team Project
“Let’s Fly” With Jeju Air
Agenda
Situation Analysis

Target Specification Analysis

IMC Plan Objectives

Actual IMC Plan

Conclusion
Situation Analysis
Discussed during the previous session
Focus on low budget practical ideas
Target Specification
Jeju
Yangyang
Kimhae
Destination
High boarding rate
(90%)

Further marketing
plan not required
Low boarding rate
(25%)

Constant demand

Essential stage in
order to dominate
domestic airlines
Specialty as a
touring site

Recent North Korea
nuclear issues
Target Specification
Original target
of Jeju Air
Customer
Early adopters
of new service
Young people
on vacation
College students
visiting home
Potential
customer of
the future
Center of
‘word-of-mouth’
effect
Age 10’s~20’s
(especially college students)
Target Analysis
Depth Interview
When: November 27~30, 2006
Where: Chung Ang University
Who: 12 CAU students who have visited Busan or Kyungnam area
Target Analysis
....

[ppt/pdf]제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p