맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판

MARKETING PLAN

☆MAX☆
Power of BEER~!

1.0 Executive Summary
Hite Brewery Company Limited (pronounced /haɪt/) is a South Korean brewery company headquartered in Yeongdeungpo-gu, Seoul. Its main products are beer, rice wine, and mineral water. The company was established as Chosun Breweries in 1933. In 2001 the company had three factories, and in 2002 its share of the domestic beer market was some 55%, up from 30% in 1992.
Hite Breweries is listed on the Korea Stock Exchange, code HITE BREW.
In 2006, the company acquired Jinro, a popular soju company in Korea.

◎ Brands and products
Hite
....

[hwp/pdf]맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판