인터넷마케팅계획

1
Tips for Establishing Internet Marketing Plan
2
Contents
Objectives

Target areas in Internet

Tactics :

Content

Resources

Timelines
Building brand awareness & loyalty

Direct response promotions

Education of the marketplace

Product demonstration & distribution

Public relations

Research & product development

Service & support
3
Objectives

인터넷 상에서 무엇을 하기를 원하는가

- 현재 고객 or 미래 고객 or Both

- 판매 창출 or 고객 서비스 or 투자자 관계구축 or
Recruiting or Others
4
Target areas in Internet

Just Web

Newsgroup

FTP Sites
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Tactics
Building brand awareness and loyalty

Direct response promotions

Education of the marketplace

Product demonstration and distribution

Public relations

Research and product development

Service and support
6
Tactics -1

Building brand awareness and loyalty

- Promotion

- sponsorships

- hyperlinking in other sites… etc…
7
Tactics -2
....

[ppt/pdf]인터넷마케팅계획