웰빙마케팅,웰빙커피,웰빙사례,웰빙커피마케팅(영문판)

Being the Coffeeof Well-being Trend
Contents
Introduction
Secondary Data
Sample Design
Questionnaire
Introduction
Nowadays,
‘physically and mentally Healthy life‘
→ Well-Being

Every sector of society coffee market to try study the issue
Secondary Data - Background
Definition of Well-Being

A sense of happiness and joy, but
peace of mind and spirit
rather than material richness
that are important points to lifestyle
Feature of Well-Being trend

Emotional spending habit
Only about healthy keyword and
technical functional No
→ Utility with the emotional usefulness
ex. Brand, design, image etc
Secondary Data - Background
....

[pptx/pdf]웰빙마케팅,웰빙커피,웰빙사례,웰빙커피마케팅(영문판)