Mercedes-Benz All Activity Vehicle (AAV)Target costing,타겟코스팅,벤츠분석,AAV,AAV프로젝트

Mercedes-Benz All Activity Vehicle (AAV)Target costing
Contents
Ⅰ. Intro
1. What is AAV
2. Target Costing

Ⅱ. Solutions
1. a ,b ,d
2. AAV Project
3. e, f, g, h
Intro
What is AAV
All Activity Vehicle
What is Target costing

involves setting a target cost by subtracting a desired profit margin from a competitive market price

cf. cost-plus pricing
Intro
Solutions
a. The Competitive Environment Faced by MB

Expanding SUV market
But, dominated by

● Potential worldwide sales opportunity
for a high-end AAV

b. Reaction to the Changing World
for Luxury Automobiles

Customer clinic
Design and testing team
Manufacturing location

Solutions
....

[ppt/pdf]Mercedes-Benz All Activity Vehicle (AAV)Target costing,타겟코스팅,벤츠분석,AAV,AAV프로젝트