LG전자의 스마트폰시장에서의 부진,옵티머스실패사례,LG전자의핸드폰시장,LG u+,엘지유플러스

OPTIMUS
회생전략
The reason why we choose this topic
The reason why LG which had strong power in feature phone with CYON has depressed is
ignorance about industry+ inappropriate strategic implement

We have to figure out problems in LG strategic courses through analyzing failure cases

We suggest LG proper strategy in 4G market.

Corporate Level Strategy Product Differentiation
Qwerty Keyboard
Applications
Diverse product line
Product Attribute
Diffusion brand Image
Firm-Customer Relationships
Distribution Chennel Opening accounts only with LG U+
Technological alliance Intel, microsoft, Schneider
Firm Linkages
Product Attribute
Diffusion brand Image
Strategic Alliance
Distribution Chennel
Easy to Duplicate
Costly to Duplicate
But!
Older product fall in price with launching
new products

Not easy to gain customer loyalty
(last-mover)

Insufficient infrastructure of LG U+
+
benefit from long-term subscribers
....

[pptx/pdf]LG전자의 스마트폰시장에서의 부진,옵티머스실패사례,LG전자의핸드폰시장,LG u+,엘지유플러스