coldstone_콜드스톤마케팅,아이스크림시장분석,베스킨라빈스,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

Marketing
COLD STONE
overview
problem solution
conclusion
perceptual mapping
COLD STONE
Introduction of Company
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Why did we pick it
COLD STONE
Introduction of Company
established at Arizona in 1988.
Name means cold granite stone tablets and Creamery means
dairy farm that produces fresh milk.

Customer can choose base ice cream and mix it with topping.
Concept and culture
creation, fun and happiness.

They sell not only ice cream but also coffee, smoothie and cake. (cold stone homepage.)
COLD STONE
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가공식품 세분화 시장조사_빙과편, 농림수산식품부, 2011,
COLD STONE
Compare with other brands
Haagendazs has high quality and natural images.
Baskin robbins has the most artificial and fun images.

Haagendazs is advanced in hotel, department store,
and convenience store.
Baskin robbins has about 980 stores.

Haagendazs has the best of preference to 20~30’s.
Baskin robbins has the best of prefernce to 10~20’s
COLD STONE
Why did we pick cold stone
Baskinrobbi
....

[pptx/pdf]coldstone_콜드스톤마케팅,아이스크림시장분석,베스킨라빈스,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p