Adidas,아디다스경영전략,아디다스마케팅사례,스포츠마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

INTRO
01 INTRO
02 INDUSTRY OVERVEIW
03 ADIDAS’ GLOBAL STRATEGY
04 SWOT
05 SOLUTION
01 Introduction
01 Introduction Group History
Adidas was registered as a company named after its founder: Adi from Adolf and Das from Dassler.
1949 The Foundation
Focus on products only for the professional athletes
50’s~ 60’s
1995 Adidas goes Public.
Flotation of the company on the Frankfurt and Paris Stock Exchange.
1997 Adidas-Salomon AG Adidas AG acquires the Salomon Group with the brands Salomon,
TaylorMade, Mavic and Bonfire in December 1997
1999 The New Brands The integration of the new brands is gaining momentum.
The new TaylorMade FireSole clubs boost sales.
2006 Adidas-Salomon AG acquires Reebok

2011 Adidas Group acquires Five Ten
Five Ten is a leading brand in the technical outdoor market
01 Introduction Group History
Adidas Sport Performance

Adidas Sport Performance
High-end professional sports gear
Adidas Sport Style

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[pptx/pdf]Adidas,아디다스경영전략,아디다스마케팅사례,스포츠마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p