삼성스마트TV,삼성스마트TV마케팅,삼성스마트TV분석,삼성스마트TV분략,TV분석,스마트TV,영문마케팅,영어마케팅

Samsung
SMART TV
Brand Management - Team Project
CONTENTS
1. Why we select Smart TV
2. TV trend background
3. Analysis Model
-Differentiation level
-Relevance level
-Esteem level
-Knowledge level
4. Conclusion
Idiot box Viewers
Smart Users
1. Why we select SMART TV
SMART TV market is rapid growing, the market share will more grow
Electronic companies compete with other companies in SMART TV
Technology
development
1. Why we select SMART TV
sMART TV
◆ Advantage

- Dynamic image
- Various functions
◆ Disadvantage

- High price
- Initial platform
LED
◆ Advantage

- Respond rate
- Wide viewing angle
◆ Disadvantage

- High price
2. TV trend background
Since smart phone has come into wide use,
People are gradually interested in SMART TV.
2. People’s interest turned smart app into SMART TV at home.
....

[pptx/pdf]삼성스마트TV,삼성스마트TV마케팅,삼성스마트TV분석,삼성스마트TV분략,TV분석,스마트TV,영문마케팅,영어마케팅