더마화이트,더마화이트마케팅,더마화이트분석,더마화이트전략,화장품마케팅,화장품시장,영문화장품마케팅,영문마케팅,영어마케팅

DermarWhite(더마화이트)
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Contents
Introduction
- Selection motives executive summary
Company Product Background

Market analysis
- Customer analysis, Marketing Mix
- Competitor analysis
SWOT analysis

Understand Problems and Set up a goals
- Marketing strategy problems
- BCG models STP(Segmentation, Targeting, Positioning)
Marketing goals

Conclusion
Marketing strategies Alternatives
(New Marketing Mix)
3
Introduction
Skin Beauty Markets
Now, The Market of Vitamins Medicines for Skin Care is 10 Billion
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Introduction
55
Company Product
현대약품, market-oriented research development company. Typical products is ‘미에로화이바’, ‘마이녹실’, ‘더마화이트’

DermarWhite
selected by our team is
Melasma treatment medicine.
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What is Melasma
Melasma is irregular size of brown spot s skin ailment.

Usually 30s and 40s women who have experience child birth or old women.

Racially it has more appeared in Yellow race than White race.

7
Customer preference awareness of melasma
Well
Know
10.0%
....

[pptx/pdf]더마화이트,더마화이트마케팅,더마화이트분석,더마화이트전략,화장품마케팅,화장품시장,영문화장품마케팅,영문마케팅,영어마케팅