기아자동차,기아차마케팅,자동차시장,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

KIA MOTORS
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception

47

Contents
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception

47

Contents
Introduce Of KIA MOTORS
History Of KIA MOTORS
(After 2008)
Design Of The Worst
Credos
Abella
Shadow Of Hyun-Dai
Lotze
Cerato
Lower assesment than Hyun-dai
Overlapping segment of Hyun-dai
R D center integration of KIA Hyun-dai - Internal confusion
KIA MOTORS
need different style of Hyun-Dai
Contents
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception

47

Peter Schreyer
....

[pptx/pdf]기아자동차,기아차마케팅,자동차시장,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p