[영문판]웅진씽크빅분석,유아교육,웅진씽크빅마케팅전략,웅진씽크빅기업분석

[ Strategic Managemet ]

Woongjin Thinkbig
CONTENTS
New Strategy
5
New Vision and Goals
4
1. Company Introduction
Vision
To be a Great company most people want to respect
Launching Middle School Home materials
Lecturing with both on-line off-line
channels
Entering E-Book Market
2. Vision and Goals
- Consumer Characteristics
- Strong consumer power
- Dae gyo, Je noung, Gu mon are the main competitors in our market
- Ranks first or second in the market share
- Other English specialized companys - Tun Tun English , Yun’s English academy
Can stay stable on getting their materials from Woongjin Hondings- their parent’s company
Many substitutes TV, School, on-line and so on
Heavy threats on Woongjin’s Materials
3. Analysis- 5 forces model / SWOT / VRIO
5 Forces Model
Ⅰ. 5 Forces Model
3. Analysis- 5 forces model / SWOT / VRIO
Ⅱ. SWOT
3. Analysis- 5 forces model / SWOT / VRIO
Ⅲ. VRIO Analysis
....

[pptx/pdf][영문판]웅진씽크빅분석,유아교육,웅진씽크빅마케팅전략,웅진씽크빅기업분석