[영문판]델몬트마케팅전략,델몬트분석,DelMonte분석,DelMonte마케팅전략

Contents
1. Introduction
2. CEO’s Lecture Interview
3. 4Ps
4. SWOT analysis
5. Suggestions
environpolitics
Quality control
Introduction
About Delmonte
History of Delmonte
Delmonte’s policy
CEO’s Lecture Interview
Plain taste
Too big
Difficult
to sell
“The World’s Favorites,
World Class, Del Monte Classic”
Good Quality
Reasonable Price
Premium Size
Interviews with the Keun-ho Kang,
CEO of Delmonte Korea.
What is Delmont’s differentiation strategies to compete with several international firms producing fruits such as Dole, Sunkist, Zespri
* Marketing strategies to enhance brand awareness.
* Providing various and high quality fruits products.
* Advanced transport system.
....

[ppt/pdf][영문판]델몬트마케팅전략,델몬트분석,DelMonte분석,DelMonte마케팅전략