콜드스톤 크리머리

기업소개
전략수립과 결론
환경 분석
STP 전략
SWOT 분석
목차
4P
기업소개
1988 도날드 수잔 서덜랜드 부부, 미국 아리조나 템페에 콜드스톤 1호점 오픈
2005 12월 美 콜드스톤 크리머리와 계약 체결
CJ푸드빌은 2006년 7월, 종로에 콜드스톤 1호점을 열었다.

브랜드 네임

Cold Stone +Creamery
차가운 화강암돌판위에 + 낙농장

Occasions Ice cream is consumed
Occasions Ice cream is consumed
(Total Base: 589) (Unit: Multiple Answer (MA) %)
Main occasions of eating ice cream include ‘Hot weather’, ‘When needing dessert after meal’ and ‘When you want something to eat’. Especially, females tend to consume ice cream ‘When needing dessert after meal’, ‘When you want something to eat’, and ‘When craving for sweet’, while males tend to eat ice cream ‘After drinking alcohol’, ‘After bath/shower’, and ‘After exercise’.
Female : 66.1
64.7
53.6
Male : 21.1

17.0
14.6
Ice cream Consumption Habits
No
1.8%
Yes
98.2%
Ice cream Consumption In P6M
(Total Base: 600) (Unit: SA%)
Frequency of Ice cream Consumption
(Total Base: 589) (Unit: mean (times/ month))
....

[pptx/pdf]콜드스톤 크리머리