런닝화,런닝화마케팅전략,런닝화분석,RUNNING SHOES,영문마케팅

RUNNING SHOES
ZMET
CONTENTS
1. INTRO
2. PREPERATION
3. INTERVIEW
4. ANALYSIS
5. STRATEGY
INTRO
INTRO
These days, Running shoes
has become one of hot trend items. But many commercials are not reflected this trend. We think this point makes more opportunities for increasing sales and market segments.
INTERVIEW PREPERATION
PREPERATION
Target interview objectives :
Average 20’s Women consumer
EX) Observer ; one male interviewee
Total 6 person

Interview methods :
Story telling
Missing picture
Triad
Expand frame
Digital image

QUESTION
PREPERATION
If someone look at me, I will give them some feeling like vibrant, lively. I wish I am the cheerleader in the baseball park. Crowded by a lot of people, they will look at my fashion and vibrant attitude. People enjoying the game and Cheerleader making people happy are likely to what I see the running shoes.

Storytelling
INTERVIEW
24/여/학생/손 씨
....

[pptx/pdf]런닝화,런닝화마케팅전략,런닝화분석,RUNNING SHOES,영문마케팅