가족생활주기,가족과관광,실버관광,체험관광,가족관광,가족마케팅사례,고객옹호마케팅

REPORT

목 차

Ⅰ.
가 족

1.
가족(Family)의 개념 ·········································
1

2.
가족의 구조 ···················································
1

3.
가족의 기능 ···················································
4

4.
가족의 역할과 상호작용 ·····································
4

5.
가족 내에서 누가 어떤 역할을 할 것인가 ··············
7

6.
가족관련 이론 ·················································
11
Ⅱ.
가족생활주기

1.
가족생활주기의 개념 ·········································
13

2.
가족생활주기 분류기준 및 모형 ···························
14

3.
가족생활주기상의 여가활동 장애요인 ·····················
17
Ⅲ.
가족과 관광

1.
가족관광 ·······················································
19

2.
실버관광 ·······················································
19

3.
체험관광 ·······················································
20
Ⅳ.
사례를 통해 이해하는 가족과 소비행동

1.
일반 기업의 가족 마케팅 사례 ·····························
22

2.
사회의 가족마케팅 사례 ·····································
23

3.
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