제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

LCC Market Environment
Introduction of JEJU AIR
Analysis of JEJU AIR
Analysis of Domestic LCC
Analysis of International LCC: AirAsia
Conclusion
Q A
References
CONTENTS
LCC(Low Cost Carrier)Market Environment
자료: 한국공항공사, 인천공항공사 (2012.9)
자료: 한국공항공사 (2012.11)
Introduction of
JEJU AIR
Analysis of
JEJU AIR
Strengths
Weaknesses
Opportunities
Threats
Low price policy
Relationship between JEJU air and JEJU tour image
Minimize and low quality service
Lack of conviction about safety
Increase abroad traveling
Increase needs about LCC
Inroads of foreign airline into the Korean market
Increase competition to ASIANA. KOREANAIR
AirAsia
JEJU AIR
Level of localreliance (High)
Specialized age group
Level of localreliance (Low)
Various age group
JINAir
AirBusan
1. Low Cost Policy
Low-priced Airplane Minimized Service
“lower costs down to 70~80%“
2. Unification of Flight Class
“Efficient Design + Equal Service“
Mono Class
3. Shortening Turnaround Time
Minimize Turnaround Time
Maximize the Number of Flights
....

[pptx/pdf]제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p