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The Airline Industry
Loyalty Programs in,
Table of Contents
Overview
Industry Analysis
Korean Airlines
Asiana Airlines
Cathay Pacific
Value Analysis
Target Analysis
Recommendations
Introduction
Overview
Target: First-class customers
International Airliners
Korean Airlines

Asiana Airlines

Cathay Pacific
Industry Analysis
Korean Airlines
Asiana Airlines
Cathay Pacific
Summary
Industry Analysis
Korean Air
In-flight Service
Seats
Food
In-flight entertainment
Personal service
Before After Service
Prioritized Services
Lounge
Free charge additional services
KAL Premium Care Service
Mileage advantage
In-Flight Service
Seating

Food
First-class Cosmo Sleeper
First-class Sleeper
First-class
Course menus- Western, Chinese, Japanese
“First-class limited primary ordering Service”
In-Flight Service
Movies

Personal Services
Pajamas are given
Notebooks
Satellite Phones
Before After Service
....

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