스타벅스커피마케팅사례,스타벅스기업경영전략사례,커피시장분석사례,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

STARBUCKS MANAGEMENT STRATEGY
INTRODUCTION
Goal of this project
Starbucks is..
Starbucks thought about management
Why we choose Starbucks
CRM at Starbucks
My Starbucks Rewards : loyalty rewards program
The more you come in to Starbucks,
the more we’ll reward you!!!
My Starbucks Idea: Feedback website
sharevotediscusssee
What’s So Special About Starbucks
CRM
Third Place.
HE IS THE MAN.
Howard Schultz
not me
STARBUCKS LOGO
International stores
Egypt
JAPAN
CHINA
THIS IS 1ST.
IN EWHA WOMANS UNIVERSITY
Alliance with Starbucks
application
Size up or discount
These are representatives
competition
OMG!!
Shared planet
Corporate social responsibility
Develop a comprehensive recyclable cup solution by2012.
Grounds for your garden
Serve 25% of beverages made in our stores in reusable serve ware or tumbler by 2015.
Environment Protection

Mobilize our partners (employees) and customers to contribute more than 1 million hours of community service per year by 2015.
....

[ppt/pdf]스타벅스커피마케팅사례,스타벅스기업경영전략사례,커피시장분석사례,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p