스타벅스,스타벅스마케팅,스타벅스전략,스타벅스분석,스타벅스마케팅전략,스타벅스영문마케팅,스타벅스영어마케팅,영문마케팅,영어마케팅,스타벅스서비스마케팅

Service Design for
Starbucks Coffee
Redesign of existing service
at Starbucks Coffee
morning
coffee
delivery
Introduction of Starbucks
Problems of the Starbucks in Korea
Service Highlights
STP
SWOT
7P’s

Service Blueprint
Relationship Marketing

Other Expected Outcome
Benefits

01.
02.
03.
04.
05.
06.

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09.
10.
Contents
Introduction of
Starbucks
Delivery
Starbucks was founded in 1971
Presently the premier roaster of specialty coffee in the world
More than 17,000 stores in 55 countries
Problems of
Starbucks
Delivery
Market share of
Starbucks In Korea 38%
Number One
Problems of
Starbucks
Delivery
But, increasing the number of competitor coffee shop in Korea.
So, the Starbucks faces to challenge consisting their market share.
Therefore, we add to Starbucks coffee delivery service.
Service
Highlights
Bakery
Delivery
Coffee
Service
Highlights
Delivery
“Enjoy your morning coffee delivered directly by Starbucks”
....

[pptx/pdf]스타벅스,스타벅스마케팅,스타벅스전략,스타벅스분석,스타벅스마케팅전략,스타벅스영문마케팅,스타벅스영어마케팅,영문마케팅,영어마케팅,스타벅스서비스마케팅