스타마케팅,스타마케팅성공사례,스타마케팅실패사례,마케팅성공사례,마케팅실패사례,영문마케팅,영어마케팅,영어광고마케팅,영문광고마케팅

스타마케팅 성공사례,실패사례
Contents
01. Introduction
Introduction
Part 1
Advertising
Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action
[Definition]
광고
CONCEPT
Harmony -] advertising effect
Introduction
Part 1
When Advertising models and advertising products make a harmony, The effect of advertising is better
[Definition]
Match-up hypothesis
[Kamins 1990]
광고모델에 따른 광고효과
The effect of advertising by advertising models
02. Succesful cases
Motivation about changing advertising model
Successful cases - 1
Part 1.
He is the oldest MC hosting a show, named “전국노래자랑” for 27 years

He has a folksy and friendly image.

He influences the aged largely because of his familiar image.
Effects of advertising
Successful cases - 1
Part 1.
TOM(Top Of Mind)
....

[pptx/pdf]스타마케팅,스타마케팅성공사례,스타마케팅실패사례,마케팅성공사례,마케팅실패사례,영문마케팅,영어마케팅,영어광고마케팅,영문광고마케팅