이마트,코스트코,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

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Ⅰ. 기업 선정이유 _________________________________________________3
Ⅱ. 가설 및 도출하고 싶은 결론 __________________________________5
Ⅲ. 기업소개
1. 기업 연혁 ____________________________________________________5
2. 기업 매출 규모 _______________________________________________7
3. 제공하는 서비스 ______________________________________________8
Ⅳ. 7P분석
1. Product _____________________________________________________10
2. Price ________________________________________________________11
3. Place ________________________________________________________12
4. Promotion ___________________________________________________14
5. People _______________________________________________________17
6. Physical ______________________________________________________20
7. Process ______________________________________________________21
Ⅴ. 충성도 바퀴 ___________________________________________________22
Ⅵ. 설문조사 ______________________________________________________26
Ⅷ. 결론
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[docx/pdf]이마트,코스트코,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p