애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

01_ Introduction
01_ Introduction
Apple
Market shares Financial condition
-Apple today announced financial results for its fiscal 2012 first quarter. Apple posted record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion, or $13.87 per diluted share.
Partners of Apple
02_A process of
Apple’s growth
1976
1977
1984
1985
2000
Steve Jobs came back to Apple in
12 years and released IPOD in market
Steve Jobs kicked out from Apple
because of its poor performance
Apple successfully released personal computer
‘Macintosh’ which adopted Graphic User Interface
Became a listed company
Starting business with $1300, Steve jobs, Ron Wayne
and Steve Wozniak were in partnership
2001
History of Apple
2007~12
Apple launched Iphone, Ipad, Itv and Ibooks2.
Steve Jobs passed away in 2011 and now Tim Cook leads Apple.
03_ SWOT Analysis
Strength of Apple
....

[pptx/pdf]애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례