스타벅스코리아,커피산업,커피시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Starbucks’ communication with customers
in Korea
1. Company Introduction
2. Environmental Analysis
3. Present condition of the company
5. Speculations
4. Suggestions
hISTORY
http://www.istarbucks.co.kr/About_us/starbucks_history.asp
History of Starbucks
Company culture
http://www.istarbucks.co.kr/Responsibility/starbucks_shared_planet.asp
Success and Failure of communication
5 Forces
http://collabonomism.tistory.com
SWOT Analysis

S
High brand awareness
Collaboration with
Shinsegae
Aggressive expansion
Well-being trend
된장녀 syndrome
WOT
Communication !
Increase consumption
of coffee
Increase foreigner
http://www.scribd.com/doc/3972739/Starbucks-Swot-Analysis
^
Trend of Coffee market
카페의 이익 및 선택속성에 관한 연구:문화적 속성을 중심으로 - 황보경
....

[pptx/pdf]스타벅스코리아,커피산업,커피시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p