스타벅스커피,기업분석,커피시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Introducing Starbucks

Five forces model

Coffee Industry

SWOT Analysis

Marketing Strategy
Table of contents
Table of contents
Company started in 1971 in Seattle, Washington

Products sold include:
beverages
- pastries
whole coffee beans
- coffee-related retail items
Introduction of Starbucks
More than25 years ago, Howard Schultz hit on
the idea of bringing a European-style coffeehouse to the rest of the word.

Introduction of Starbucks
The Starbucks Experience
Starbucks gives customers what it calls
“ third place ”

A place away from
Home work
Introduction of Starbucks
Introduction of Starbucks
....

[pptx/pdf]스타벅스커피,기업분석,커피시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p