삼성,애플,구글,스마트폰시장,시장조사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

삼성 애플 구글의 스마트폰 시장 경영전략 비교 분석

목 차

제1장 서론 ············································································································· 3
제1절 연구의 의의와 목적 ··········································································· 3

제2장 스마트폰시장의 동향 ·········································································· 4 제1절 스마트폰시장의 추이 ········································································ 4
제2절 스마트폰시장의 중요성 ··································································· 6

제3장 각 기업의 개요와 현황 ······································································ 8
제1절 애플 ······································································································· 8
제2절 구글 ······································································································· 10
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[hwp/pdf]삼성,애플,구글,스마트폰시장,시장조사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p