브랜드파워,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

Brand Equity Implications of Joint Branding Programs
Contents
Members
Purpose
Introduction
Methodology
Results
Discussion
Summary of key findings
Implications
Purpose
To explore how joint branding affects consumer perceptions
Purpose

Introduction

Methodology

Results

Discussion

Summary of key
findings

Implication
Introduction
When joint branding occurs
- Two brands enter an agreement to market some product or service in tandem.

Why brands enter into alliances with other brands
- An opportunity for one brand to build equity by leveraging characteristics or attributes of other, partner brand.
Purpose

Introduction

Methodology

Results

Discussion

Summary of key
findings

Implication
Introduction
Three main research questions

What effects do brand alliances have on brand equity
How do these effects depend on the type of brands involved On the type of partnership
What are the effects of complementarities How about commonalities
....

[ppt/pdf]브랜드파워,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례