마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,항공사

All about Southwest
Outline
1. The firm Introduction
1. The firm Introduction
Boeing 737
1. The firm Introduction
The company’s founding story
Symbol of Southwest
Founder Herbert D. Kelleher
2. Secrets for success
① A Relatively Happy Workforce
Enjoy work environment
Southwest airlines’ labor structure
Happy
Workforce
Fuel
Hedging
Point-
to-Point
Consistent Aircrafts
Simple
Services
② Aggressive Fuel Hedging Strategy
Happy
Workforce
Fuel
Hedging
Point-
to-Point
Consistent Aircrafts
Simple
Services
Oil price
....

[pptx/pdf]마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,항공사