도요타마케팅,자동차산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

TOYOTA
)1
Introduction
Crisis
Innovation Leadership
Contents
2
About TOyota

3
Crisis of Toyota
Leadership Innovation
About Toyota
Full name : Toyota Motor Corporation
Origin: Japan
Position
- World s largest automobile maker
- One of the largest conglomerates
in the world
45
Crisis of Toyota
Leadership Innovation
About Toyota
Growth History
1933 Established
1935 - First vehicle built
1957 - First passenger car
1972 - 10 million vehicles
1999 - 100 million vehicles
2003 - 6.78 million vehicles → World’s No. 2
2006 - 8.808 million vehicles → World s No.1
6
Crisis of Toyota
Leadership Innovation
About Toyota
7
Leadership Innovation
Crisis of Toyota
About Toyota
SWOT
8
Leadership Innovation
Crisis of Toyota
About Toyota
SWOT
9
Leadership Innovation

10
Leadership Innovation
Crisis of Toyota
About Toyota
Vision
for
Innovation
Green Innovation
“Eco-Cars”
11

Leadership Innovation
Crisis of Toyota
About Toyota
Technology Innovation
12
Leadership Innovation
....

[pptx/pdf]도요타마케팅,자동차산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p