기업분석,항공사,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

ALTIC FREIGHT FOWARDINGCOMPANY

CONTENTS
Summary of ALTIC INTERNATIONAL

Explanation of main concepts Answer to the case study questions

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Q A
SUMMARY OF ALTIC INTERNATIONAL
1. Company Profile

European freight forwarding and logistics management organization

After the company added a logistic management team in 1980s, the logistics management has became an important part of the company’s operations

Now ALTIC is organized into three regions: Europe, America and Asia-Pacific

2. Supply chain management

A Third Party Logistics(3PL) provider

- Performs outsourced logistics tasks

A move to a Supply Chain Management (SCM) role

- Requires much closer links
- Needs to develop information systems
- Opportunities for service differentiation

SUMMARY OF ALTIC INTERNATIONAL
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[pptx/pdf]기업분석,항공사,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p