금호,아시아니,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Kumho Asians Group M A Case
Contents
Kumho Asiana Group
Large South Korean conglomerate
Kumho Asiana Group
Subsidiaries in the automotive,
industry, leisure, logistic,
chemical and airline fields.
Kumho Asiana Group
Kumho Asiana Group
Originally taxi company, however,
now they are major Korean conglomerate by M A
Group current condition
Chemical/Tire
Construction
Transportation/ Distribution/ Service
Management ideology
Humane level
: Employee together
Social level
: Loved from neighbor
Economic level
: Create Global value
Management objective
Number 1.

In their business world
Five core management method
The process of the M A
1. 1999. 8. 26
Daewoo starts the workout

Work-out : Working of reform the Daewoo s situation.

12 subsidiaries did work-out
The process of the M A
2. 2000. 12. 27

DAEWOO

- DAEWOO
DAEWOO
ENGINEERING CONSTRUCTION
- DAEWOO INTERNATIONAL
The process of the M A
....

[pptx/pdf]금호,아시아니,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p