글로벌경영,기아자동차마케팅,해외시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

기아자동차의 슬로바키아 해외직접투자 사례

목 차

Ⅰ. 서론 ················································································ 2

해외직접투자(FDI)의 정의와 필요성

기아자동차 기업 소개

Ⅱ. 기아자동차의 해외직접투자 과정 ········································· 5

기아자동차의 슬로바키아 해외직접투자 동기

해외직접투자 과정

해외직접투자 성과

Ⅲ. 해외직접투자 분석 및 결론 ····················································

기아자동차의 해외직접투자 성공 요인 분석

시사점

참고 문헌 ···············································································

Ⅰ. 서론

해외직접투자(FDI)의 정의와 필요성

....

[hwp/pdf]글로벌경영,기아자동차마케팅,해외시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p