항공사마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Contents
Introduction of JetBlue
STP Strategy
4P
SWOT
JetBlue in Crisis
Latest Marketing Strategies
JetBlue
New York-based Airway creating a new airline category based on value, service and style.

Serves 61 cities with 600 daily flights.

“Highest in Customer Satisfaction Among Low-Cost Carriers in North America“
(2010, J.D. Power and Associates)

SWOT
STP Strategy

Segmentation
- geographic variable
:

Psychographic variable
: active and value oriented
Behavioral variable
: economical and premeditated
....

[pptx/pdf]항공사마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p