애플

[국제마케팅]

애플의 과거 실패원인과 현재 성공노하우를 통한
애플의 나아갈 방향 제시

목 차

Ⅰ. 서 론

1. 애플사 소개 ··················································· p.3
2. 기업 연혁 ·················································· p.3
3. 애플 로고의 유래 ·················································· p.4
4. 애플 기업사명, 슬로건 ··········································· p.5

Ⅱ. 본 론

1. 애플 경영의 핵심 스티브 잡스 ······························ p.6
2. 잡스의 경영철학 ················································ p.6
3. 애플의 경영전략 ················································ p.7
4. 과거 애플사 실패원인 ··········································· p.8
5. 현재 애플사 성공의 노하우 ··································· p.10
6. 애플의 4p 전략 ················································ p.13
7. SWOT분석 ················································ p.16
8. 애플사가 나아갈 방향 ··········································· p.18

Ⅲ. 결 론

Ⅰ. 서 론

1. 애플사 소개

국 가 : 미국
업 종 : 컴퓨터 소프트웨어
설립자 : 스티브잡스, 스티븐 위즈니악
....

[hwp/pdf]애플