samsung china

SAMSUNG CHINA : THE INTRODUCTION OF COLOR TV
Contents
The Chinese Economic Environment

THE TV INDUSTRY

HOME COUNTRY(SOUTH KOREA)

SAMSUNG S EXPERIENCE IN THE UNITED STATES

SAMSUNG’S MARKET PARTICIPATION IN CHINA
The Chinese Economic Environment
Macro Environment
- The China planed social economy

Foreign firms in China was that there was a huge gap
- stated plans
- Actual ability of the government to
manage and control the economy
There existed a high degree of competition among government

The Chinese government emphasized social profitability more than economic profitability

The over-Employment problem
- The China compel rule - Five days a week
- This rule affects over-employment
Micro Environment
The Chinese color TV industry
On the Production Side
The China Color TV production capacity - Annual 18 Million sets
On the demand Side
The Chinese TV Demand
- second largest after the United States
- Third largest after NAFTA and EU
Competition
....

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