브랜드마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌

Convention Brand Marketing
Contents
KINTEX
2010Busan Olympic
Conclusion
123
1. KINTEX
1. KINTEX
About KINTEX : leading international exhibition complex in Northeast Asia !
Scale : 53,541㎡
Composed 5 Halls
→ Can be divided partition
Structure
→ Single floor with no pillar
Note
→ Suitable for large scale,
Trade exhibitions,
Heavy equipment can be exhibited
1. KINTEX
Question 1 : key target publics
Some organizers who needs space where can exhibit heavy things
1. KINTEX
Question 3 : How deal with job losses
Appeal to member that freezing of wages or voluntary retirement
Question 4 : What techniques
Short term plan
manage member of venue step by step using evaluation system
Set a long term master plan to develop efficiently and competitively
Long term plan
develop new exhibition which hold KINTEX itself
PR, Ad to many managers in PEOs and PCOs.
concentrate holding some exhibitions or conventions
2. 2010 Busan Olympic
Brief Information about Busan
Second large city in S. Korea
....

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